Our client, Ally People Solutions, wanted to give their upcoming fundraising luncheon on Veterans Day a strong brand that would translate across the media their consumers would receive.

Curly connected the worlds of Ally People Solutions’ members with the men and women of the armed services using Ally’s tagline, colors and two lines of copy. Simple, yet complex — and visually strong.

“Serving our nation. Serving our communities. Finding a Way. Together.”

These icons were selectively colored with Ally’s brand colors and used in their mailers and the materials to be used on November 14, 2014.