Curly will work with Birch Counseling to develop its brand and digital content across a host of media from social to email marketing.

Birch is a Minnesota-based mental health counseling service who helps a range of issues many people face in their day to day lives.

“Mental health is something that can affect us all — it knows no income, race, or geography,” Principal John Komarek said. “Birch helps people through difficult times, and Curly is honored to lend a hand.”

Kicking off its first month, Curly has unveiled a #monthofme to take back a month of singles awareness and winter blues as a month made for feeling good about yourself.